The Complete Google Business Profile Optimisation Guide

Your Google Business Profile (GBP) is often more important than your website for local discovery. In 2026, Google has added new features specifically for small UK businesses to showcase their local presence.

Keywords in your Profile

While you shouldn't 'keyword stuff' your name, ensuring your services and descriptions are rich with local keywords (e.g., 'Web Designer in Watford') is critical for appearing in the Map Pack.