Local SEO vs Paid Ads: Where Should You Invest?

Should you spend £200 a month on Google Ads or £200 a month on SEO? The answer depends entirely on your timeframe and business goals.

The 'Pay-to-Play' Trap

Paid ads are like a tap—you get traffic as soon as you turn them on, but it stops as soon as you stop paying. SEO is like building a house—it takes time, but eventually, you own the asset and the traffic comes for free.